Digitainability WS2021/2022 at HfP – Resource productivity – Europe’s next business model

By today, we are facing almost a complete marginalization of the natural world, we pushed ourselves out of the prosperous Holocene – resource extraction stocks are empty and especially the European economy is highly system inefficient due to the expansion of its resource economy to other parts of the world. Based on these sobering diagnosis of the European economic status quo, Martin Stuchtey, Co-Founder of Systemic Ltd. and professor for Resource Strategy and Management at the University of Innsbruck, argues for a circular systemic change. In his inspiring talk he offers several ideas how to tackle this transformation: whether it is a shift from labor taxes to resource taxes, from selling products to selling services or from linear to circular thinking.

The issues of sustainability and digitization are among the central challenges of our time. Both transformations need to be actively designed, whereby sustainability and digitization do not have to be considered side by side, but rather together in the sense of “digitainability”. The concept “digitainability” as a fusion of the terms “digitization” and “sustainability” emphasizes the possible positive reinforcement effects of digitization and sustainability, which have so far been often neglected. It describes the ability to combine positive aspects of digitization and sustainable development and thus advance both digitization and sustainable development. At the same time, however, the central challenges and possible negative effects with regard to ecological, economic and social issues must also be kept in mind. Universities like TUM play a central role in the design of digital and sustainable transformation processes as learning locations for education for sustainable / digital development, as incubators for innovations in the field of sustainability and digitization, and as role models for local economic, social, ecological and technological developments . Over two semesters, we will discuss the two megatrends sustainability and digitization and uncover potential for action for TUM, the city of Munich and beyond.