Module I- Franchising: Defined
At the end of this module students will be able to:
1. Discuss the Theoretical Underpinnings of Franchising.
2. Appreciate the vocabulary of franchising.
3. Identify franchising from the perspective of both the Franchisor and Franchisee and the basic franchise law.
– There are different definitions of franchising as given by various authors
– Franchise and Franchise Agreement